It's that time of the year again, where the Faire Winter Market is just around the corner, and the wholesale platform is probably constantly on your ass about participating.
I think the market is a great opportunity to make sales and get in front of more buyers than ever, even at the lost cost of the discounted products that you're selling.
But it's even more important than that...
Participating in the Faire Winter Market helps your SEO.
You read that right.
Faire gives a ranking boost to all brands who participate in its events - and most do - so if you're not a part of the Market, every brand that IS, will be boosted above yours in the product listing results.
Wild, I know.
Faire, as a controlled platform, has the power to rank product listings based on its own set of criteria, which include participating in the Market, as well as '100 factors' that Faire has identified.
Brands that do not meet these criteria are left to sink to the bottom of the millions of product listings.
Will that be your fate? Or will you rise up and meet these criteria, get your products in front of buyers, and make hella bank selling your products?
Find out exactly HOW to meet these criteria in The Ultimate Guide to Faire SEO. Backed by a Faire senior account manager, the guide gives you step-by-step instructions on how to perfect your shop page. There's a teaser in my blog on how to improve your Faire visibility, which I've developed in line with my work as an expert in SEO for small creative business.
Take control of your wholesale and make Faire your bitch. (If you're new to the whole idea of Faire, check out my blog post where i answer the question How does Faire Wholesale work)
I love you.
