Listen, there are no silver bullets when it comes to business. There isn't some magical SEO switch that you simply turn on and sales fly at you (wouldn't that be bloody nice though?) Instead, there are rules to follow and keyword-rich content to write.
That being said, the Faire search algorithm isn't JUST about the content on the page. In fact, as you'll find in The Ultimate Guide to Faire SEO, Faire's algorith is centred around three different areas of action: Brand Performance, Retailer Activity, and Product Information.
SO what are these five things you can do right now? They fall under the Brand Performance section, and are changes to your settings or simple actions you can take right now that will make the Faire algorithm love you!
- Lower your minimum order to less that £150 / $150
- Lower your fulfilment time as low as possible
- Install the Faire Widget on your website
- Send a marketing email through the Faire campaign builder
- Turn on a constant promotion
Faire looks for brands who have done these tasks and have these settings when they are ranking the product listings on search results. Why? Because they make it easier for retailers to buy from you using their platform, and they want as many retailers buying through their platform as possible.
A secret sixth task you can do (because who writes 'six ways to improve' blog posts? weird) is to upload email addresses of current or potential buyers to the Faire platform. Faire LOVES it when you add more data to their greedy open mouths, wanting more and more information about retailers that could potentially buy through their platform.
Do all of these things NOW. DO THEM. Go on, I'll wait.
*muffled version of The Girl From Ipanema Plays*
Done? Good job!
The next thing you need to do is write that keyword-rich content for your product descriptions, brand story and collections. Not sure how? Follow the instructions in The Ultimate Guide to Faire SEO, my incredibly detailed PDF guide on how to improve your Faire shop to make more sales. It's part of my DIY SEO series which also includes the SEO for Small Businesses Masterclass, all filled with information and knowledge from my years of experience in providing SEO for small creative businesses.
I love you
