The SEO for Small Businesses Masterclass
Learn SEO and how to use it to make more sales of your gorgeous products with the SEO for Small Businesses Masterclass.
SEO is an incredibly effective marketing tool that helps bring more shoppers to your website from Google by making sure you have the right information in the right places. By using a solid SEO strategy, you can increase the traffic to your online store, and get more people shopping for your amazing products.
Get Your Website at the Top of Search Results with SEO
The higher your website is in relevant Google search results, the more people will see your website. The more people who see your website, the more sales you will make. The more sales you make, the more resources you have to make your life into a paradise!
Take control of your business and dive into the SEO for Small Business Masterclass.
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"I've owned my business for 14 yrs and have been absolutely terrified of SEO, I simply couldn't get my head around it. Bee explained it simply and something just clicked. I understood it AND I was even excited about it!!"
- Kate Stuart Photography
Purchased a Website Optimisation Package
Learn SEO for Your Business
Learn from the expert in SEO for small creative businesses: SEO Bitch. Join the SEO Bitch, Bee, in a multi-part video series where you’ll learn all about SEO in a fun and exciting way.
Gain the knowledge that Bee has used to help nearly 100 small businesses around the world make more sales of their stunning products.
Follow along with beautifully-produced videos teaching you SEO Basics and how they apply to your business, as well as going in depth into SEO strategies, keyword research, writing optimised content for your online store, and implementing optimised content into Shopify*.
What You'll Learn
- What SEO is, how it works, the benefits for small businesses
- How Google decides which websites to rank #1
- All of the most important SEO Terminology
- The difference between On-Page and Off-Page SEO
- The dangers of duplicate content
- The dangers of AI-generated content
- How to do keyword research
- How to write and implement optimised content
- How to write and implement optimised URLs, alt text, innerlinks, seo titles and meta titles
- How to write and implement Home Page SEO titles and Meta titles
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“Bee is knowledgable, efficient and provides some very helpful information to give us a better understanding of what SEO entails and how to put it into practise ourselves."
- Jessica Hogarth, Jessica Hogarth Shop
Purchased a Website Optimisation Package
How You'll Learn It
Upon purchase of the course, you will have full access to all of the video content, downloadable workbooks and resources. The course is paced to do one lesson per week, however this structure gives you the freedom to learn at your own pace
Download and print out workbooks that take you step-by-step through the process of writing and implementing optimised product descriptions, collections, and blog posts, with incredibly detailed instructions and guidance.
Allow me to Introduce the SEO Masterclass
Recommended Course Structure
Recommended Course Structure:
Week 1:
Welcome to the Course
SEO Basics
Week 2:
All About Keywords
Week 3:
All About Innerlinks
How To: Home Page Optimisation
Week 4:
How To: Product Listing Content Writing
How To: Product Listing Content Implementation
Week 5:
How To: Collection Content Writing
How To: Collection Content Implementation
Week 6:
How To: Blog Content Writing
How To: Blog Content Implementation
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"The world of SEO to me is unknown and pretty scary, so having Bee on board was amazing. Thank you Bee for making the process approachable and fun! I couldn't recommend them highly enough."
- Tilly Waters, Wine At Heart
Purchased a Website Optimisation Package
Weekly Breakdown
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Week 1
Start the SEO for Small Business Masterclass with an introduction to the SEO Bitch, Bee, and the inspiration for creating the course.
Continue on with a thorough explanation of what SEO is, how Google works, why you should care about SEO, the difference between On-Page and Off-Page SEO and information on all of the technical terminology you'll need to know along your SEO journey. -
Week 2
This week is All About Keywords.
You'll learn exactly what a keyword is and why they are the foundational concept of SEO. You'll learn the difference between keywords and longtail keywords, be introduced to a keyword research tool, and be guided on how to research and choose your own keywords for your store's website.
Explanations include: keyword cannibalisation, search volumne, difficulty, competition, and how to make a Keyword Strategy.
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Week 3
This week is all about Innerlinks.
Learn why innerlinks are the webs that connect everything across a website, why they matter and how to use them effectively between your pages, collections and products to ensure you are guiding your customers around your website with ease.
You'll learn the difference between innerlinks and backlinks, how to write optimised innerlink anchors, how many links to include on pages and why Google loves links so much.
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Week 4
This week is all about product listings.
You'll learn how to apply the keywords researched in week 2 to your product listing description text, URLs, alt texts, SEO Titles and Meta Titles, as well as how to write content that is engaging for both customers and for Google.
You'll learn about the Dangers of Duplicate Content and AI-generated content.
Then, once you've written your content, you'll be guided step-by-step on implemeting it into Shopify.
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Week 5
This week is all about collections.
You'll learn how to apply the keywords researched in week 2 to your colelction description text, URLs, alt texts, SEO Titles and Meta Titles so that Google knows exactly what you're selling, and your customers know exaactly what they're buying.
Then, once you've written your content, you'll be guided step-by-step on implemeting it into Shopify.
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Week 6
This week is all about blogging.
You'll learn why blogs are always a recomended part of an SEO Strategy, how to research topic ideas that will bring in new audiences, and how to apply them to your blog posts.
You'll be shown the tips and techniques on how to write optimised blog posts including text, URLs, alt texts, SEO titles and Meta titles.
Once you've written your content, you'll be guided step by step on implementing it into Shopify.
Release the SEO Bitch Inside You
Listen, I run an SEO Agency, and I want to build a world where you do not need to pay me on a monthly basis to optimise your website. In a perfect world, you have the knowledge, understanding and excitement required to do it all yourself.
I'm Just Too Busy
Sharing the techniques I use to help my clients make more sales on their online websites means more small businesses can achieve their dreams, make lots of money, and not have to spend £££ every month to make it happen.
Who is the SEO Masterclass For?
This Masterclass is perfect for you if you are...
- Small businesses wanting to make more sales of your products
- Content writers wanting to learn SEO copywriting
- Marketing agencies wanting to add SEO to their portfolio
- Business coaches wanting to advise new businesses on SEO
- Businesses selling on Shopify*
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"Bee put SEO into layman’s terms and provided invaluable insights, support and resources. Bee taught us so much and we’re already seeing great results."
- Kalena Muir, FIX London
Purchased 1:1 SEO training
