Faire wholesale, if you're not already familiar, is a buying platform that aims to connect brands with buyers and stockists. A fabulous concept that took the wholesaling situation to new arenas when it started up, and now the brand has become an enormous part of many a brand's business strategy.
Should You Join Faire Wholesale?
While I definitely do not recommend only using this one platform upon which to hinge your entire business strategy, it is definitely a great way to reach new buyers that may never have seen your brand or products before.
Of course, there's a lot of competition now with brands getting on the platform and flooding the market, so how do you improve your Faire Wholesale visibility?
The brand itself occasionally holds Live webinar sessions, where its account managers give advice on how to do so, with helpful tips such as "there are over 100 factors that make up the search and ranking algorithm so we can't tell you what they are" and "each brand has a different, curated view so we can't tell you how you rank".
I've also put together the Ultimate Guide to Faire SEO to give you actual useful advice on how to improve your visibility on the Faire wholesale platform, with the advice backed by Senior Brand Success Managers including Bella Gasparro, as well as a long list of brands who have bought the guide and used the step-by-step instructions to get way more visibilty and sales.
Some Practical Advice for Faire Wholesale
Put yourself in the shoes of the people who you want to buy your product. They own a shop (or several shops) and want to fill it with lovely stuff. This lovely stuff SHOULD include your products, of course! But how would someone search for lovely stuff using the Faire wholesale search bar that would include your products?
Do they want to sell stationery, or candles, or clothing, or knitwear? Do they want to sell craft kits, or jewellery, or books? Think about what it is they want to sell on a really broad scheme, and write down which ones are relevant to what YOU sell.
Then, get more specific - what makes your products stand out? What kind of identifying features do they have that a shop might want? are they gold jewellery, or handmade jewellery, or kids books, or women's knitwear, or greeting cards for her?
These words and phrases are your keywords and should be included in the product names and descriptions. DO IT.
You also gotta have the full 10 pictures on each listing - make sure you include images of the products in the packaging, this is something that buyers really want to know so they can consider how they'll merchandise them in the shop.
More Practical Advice for Faire Wholesale
Make sure you only do things that make sense for YOUR business. Just because Faire wholesale wants you to add new products ever month, you don't HAVE to do it if it doesn't make sense for your business.
Just because Faire wholesale wants you to have an order minimum $/£150 or less doesn't mean you have to do it if it doesn't make sense for your business.
If you don't want to do any of this work yourself or you simply don't have time, reach our to me, the expert in SEO for small creative businesses and I'll get it done for you.
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