It's like Christmas morning - if Christmas was the 9th of June, 2025 and I had been waiting for it for almost two years. And if instead of getting gifts, I was launching my SEO for Small Businesses Masterclass. Okay, not so much like Christmas at all, apart from the inability to sleep in because I'm so excited for what today will bring.
In June 2023, I sat down at my favourite pub for a goblet of wine and started to sigh. I was overwhelmed with the amount of clients on my books, and the inability to take on more. It was a great problem to have, as it was proof that SEO Bitch was a successful endeavour, but I wanted to share all of my knowledge as the SEO for small creative businesses expert with more brands.
So, I started writing out the scripts for a potential Masterclass. Having worked closely with a lot of small product-based businesses who had undertaken incredible helpful workshops and masterclasses like the Small Business Collaborative's Start to Wholesale course, I knew that brand owners were excited to learn new skills.
I knew I wanted my Masterclass to be a Production, not just a simple face-to-camera filming of information. I wanted it to have the same look and feel of SEO Bitch, I wanted it to match my brand, and I wanted it to be actually interesting - not just in content but in vibe. So, I got an award-winning London-based production company on board: Something Nice.
Together we made a plan, hired my favourite pub in Stockwell to film part 1 of the Masterclass, and got to work. The pub - The Cavendish Arms - is one of my favourite places in the whole world. It's like sitting inside a red velvet jewellery box, and the maximalist vibe was exactly what screamed out to me to become my masterclass backdrop.
I went for a Masterpiece Theatre style vibe for Part 1, imbuing knowledge from a high backed armchair and sharing the inside scoop on everything SEO, We filmed the scripts and I learned a lot about myself (including that I should have used a teleprompter instead of trying to memorise lines). We worked really hard, filmed for hours, and ended up with Magic.
For part 2 of the course, we wanted a slightly different vibe. Part 2 is all about implementation, so an office vibe was more suitable, with an SEO Bitch twist of course. We brought in more fairy lights, a new hairstyle and a new set of scripts, and set to filming part 2 with much greater ease than part 1.
Then came the actual hard work of putting it all together. I can claim zero kudos for this part, it's all down to the skills and vision of the team from Something Nice. They edited video and sound, did colour grading, added motion graphics and sound effects, put together blooper reels (to be released later!) and created the most magnificent SEO Masterclass anyone has ever seen.
HeyDay Digital Agency involved. With a swift kick up the ass to actually do my marketing, we created a plan and have executed the pre-launch marketing right up to now, where I have gone slightly off-course to write this blog because I'm simply too excited not to.
Now, the SEO for Small Businesses Masterclass is available to purchase and undertake on Thinkific. I'm so fucking proud of this thing, and I have been blown away by the response from everyone who preordered. I can't wait for your feedback on the Masterclass, and I know you're going to Make SEO Your Bitch.
